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After a successful crowdfunding campaign comes the crowdfunding fulfillment. This stage involves the manufacturing or any way you wish to get the rewards for your supporters, packaging, and shipping out the rewards. It is the last and crucial stage in crowdfunding. There is a need for careful planning, to ensure you don’t end up draining your funds, or sourcing for money elsewhere to get the rewards for your customers. Below are some tips to ensure a successful crowdfunding fulfillment.
Before you even start planning your campaign, it's very important to identify whether your product is required in the market or not. Thanks to social media and online advertising, doing product surveys is not that difficult anymore. In case you're not a pro with social media advertising, having a set budget for an agency to get you through the process can be useful. These surveys will help you identify your product valuation and also determine the key factors that make it unique for the audience. Once you get the results, you can plan your campaign draft accordingly, focusing on the key areas and features.
Size matters. That’s why you need to know exactly how big your packages will be and how much they’ll weigh. Many couriers base their pricing structure on dimensional weight, which takes into account both the weight and the actual size of the package. When you’re thinking about how to package your product for shipping, make sure you use the lightest materials and most efficient styles so you don’t pay more for unnecessary volume.
Don’t forget – packaging is a great opportunity for branding. Customized packaging is a useful marketing tool to create brand recognition. Plus, customers will appreciate things like recycled materials and padded protection to ensure a safe journey for their orders. Plan early for this!
Since crowdfunding has been in the market for quite some time, it's obvious that there are agencies and experts who can guide you through this phase. These agencies can help you through the pre-launch phase as well as set up your campaign based on previous success records and market trends. So it may be advisable to set up a budget for your campaign and hire an agency you truly believe in.
If your crowdfunding campaign is a large scale one that involves many people, then getting a fulfillment company for the fulfillment process can help in making the whole campaign a success. They take up all the fulfillment responsibilities that you have, such as production, packaging, storage, and shipping. Almost 90% of crowdfunded projects used some crowdfunding fulfillment service or software as the companies make the crowdfunding fulfillment easier, and less stressful for you.
There you have it! Above are some essential tips for successful crowdfunding fulfillment. The fulfillment period can be an extremely trying time for crowdfunders. To have a successful crowdfunding fulfillment, you need some great tips to help in making the process smooth, and above are some of these tips. Proper packaging, mitigating beforehand all the costs you may likely incur during the campaign, meeting your delivery date, and constant update for your backers will help a great deal in making your fulfillment a successful one.
For more information about our crowdfunding fulfillment services, contact us today. We specialize in picking, packing, and shipping backer rewards and products of different sizes and shapes. Our services are prompt, detailed, and highly reliable. Our dedicated team will be available to speak with you and provide suitable answers to your questions and concerns. When it comes to handling the logistical aspect of your crowdfunding campaign, you can always count on us for outstanding and unparalleled services.